Letting You Take the Lead
The Lead User Methodology, developed by Dr. Eric von Hippel of the Massachusetts Institute of Technology (MIT) and first introduced in Management Science (July 1986), flips the script on traditional market research by focusing on gathering insights from leaders in the target market.
Over the past few months, our Product and Customer Success teams have been connecting with Lead Users to ensure our NextGen Products include the features and enhancements that matter the most.
From launching our Customer Advisory Board last fall to conducting in-depth user interviews throughout Q1 2025, we're building toward a powerful new set of tools in the next few product releases—and it's all shaped by real feedback.
We'd love to hear from you!
Is something missing? What could be improved? Got a pet peeve about the CCH? Are our Builds missing features you need?
Use the link below to schedule a call today or use this form to submit your feedback—we're listening.